Once Merchandising has been. In the past I have discussed Product Merchandising, which is a way in SiteCatalyst to associate an eVar value with a specific Products Variable value. An eVar can be visit-based and function similarly to cookies. So, I need to send them in the s. . Created for: User. That report should tell us which internal search term was used to finally purchase a product. Create a processing rule that sets an Analytics variable to the context data variable value. I am not sure if I use merchandising eVar though? I think you should be able to create classifications on this merchandising eVar to create a pricing tier classification ($600-$699, $700-$799, $800-$899, etc). rating and # of reviews in a product syntax merchandising eVar when visitors view the product detail page. You can set them as normal eVar syntax or in the product syntax. Value 3 = Module Item Name. Create a Data Warehouse request; General settings; Build your report; Report destination; Report. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101It is set up as a Merchandising Evar. . . i will use an other kind of separator maybe "+" to combine my data on this merchandising evar. Set the product view event from the product overview page. Learn. Hmm, next few things to check: is your eVar configure in the Admin area to be a Merchandising eVar. However, there is no binding event. Certainly the simplest route, yes. The merchandising eVars are quite complex to set because you have different way to implement them. The example below shows an Order ID that has 14 items in the basket for an order total of $4,161. Data Warehouse overview; Add Data Warehouse user group; Create a Data Warehouse request. So the eVar will always stay "Cat1=10, Cat2=15, Cat3=20" and the subs would store the values as you extracted and set them. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. 2. It is defined in all the rules where s. I am not sure how to set up processing rules to handle the incrementor events and the merchandising evar. There are screenshots below for app and web calls validated: App: Web :Hi Francois, I think for what you are trying to achieve, you should avail the option of using NESTED containers and use the THEN condition. Hi. . Starting Simple – a Stock Status merchandising eVar. I can't really set the concatenated value of evar63 and the current date into s. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. Sign In. To use a Binding Event, set Allocation to Most Recent. - 574185Jen is correct in that anytime you are firing a merchandising event with a product, is MUST be fired WITHIN the product string. Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. then you can should be able to use a calculated metric using IF statements on the bucket value (if price tier = $600-$699, value if true units, value if false (nested if for the next. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. It is difficult to diagnose the issues with the known details. This is because the Merchandising eVar will be associated only with the Product related variables and not. Hi Team, Due to website error, under single order_ID multiple products are coming in which units and revenue is zero. For example, if a visitor views SKU # 10010100 and your price is $30. S ay you have the following internal campaign report setup: Merchandising eVar with Allocation First, Expiration Purchase. In this case it would be Conversion Syntax type of merchandising eVar and I would set it outside the s. Experience League. We've got a pretty successful system set up, and it works, but the values in s. Captures internal campaign code from URL after customer clicks on banner. To use a Binding Event, set Allocation to Most Recent. Any advice? JaronMerchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. If you do not do that then it will not work. There is nothing wrong with setting a simple merchandising eVar when a user views the product page. Hi , Good Morning Thanks. The 'Instances' metric in itself is counted for the Merchandising Evar, but any other event will not increment for Conversion Variable. Topics: Dimensions. . RimProduct String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. If customer nagivates away from the destination page you overwrite the internal campaign code with a non-value. Attend local and virtual eventsI have the product string setup as: s. The tip is ingenious (Audrey’s Analytics Rockstar slides) — prepend the current date to your Page Name value and throw it into an evar and/or prop. We would like to show you a description here but the site won’t allow us. You can set the evar to expire based on this event Here is the documentation on the same - 456172. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. For this syntax, Binding Events are not applicable. Created for: Beginner. What Is The Meaning Of Evar? Your immense ambition makes you want to be the best. You can select the events that act as binding events. Topics: Dimensions. Level 2. Product Merchandising can be used in this. . Adobe recommends using this plug-in if you want to easily add product syntax merchandising. products=";sampleproduct"Great! I'm glad its working now - 608679Without seeing your implementation this could be hard to diagnose. 2K. It has quite an importance because the merchandising eVar are considered in a very specific way. Save changes. Will do. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. varchar(100) purchaseid: Unique identifier for a purchase, as set using the purchaseID variable. Courses Tutorials Certification Events Tutorials Certification EventsI can't believe it's almost been a year, but this request has come up again so I'd love to get it resolved. Well, i'm testing the workaround with an additional - 190101Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. Then in your code, populate it within the s. I am not sure if I use merchandising eVar though?Adds merchandising eVars to the products variable. StatusCode -> prop26 StatusCode -> eVar41 es kommen unterschiedliche Werte raus. See full list on experienceleague. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. Merchandising Conversion Variable (eVar) with "Most Recent" allocation and "Hit" expiry: Custom Dimension (product-scoped) Merchandising Conversion Variable (eVar) with other allocations and/or other expiries: N/A: Success Event of "Counter" type and "Record Once Per Visit"Imagine that your order includes two products (product A and product B) and product B is the one that has the “2_for_1” discount applied to it (through a product syntax merchandising eVar). But, based on your suggestion, I can go and change "Enable Merchandising: to Disabled". I don't have a reliable promo code evar, so need to go another route please. Ok, so you are using "conversion variable syntax", which according to the documentation: Conversion Variable Syntax is used when the eVar value is not available to set in the products variable. Yuval Evar is a Merchandising Chief & Sales Officer at Town & Country Living based in New York City, New York. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101 It is set up as a Merchandising Evar. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. . products value on the call with Event 2 The eVar is bound to event 2 (only when the s. This scenario typically means that your page has no context of the merchandising channel or finding met. . eVar is being set on the pageLoad. Create a Data Warehouse request; General settings; Build your report; Report. . The first thing you should do with product ratings and reviews is to capture the current avg. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. So even if you need to declare it; s. - 452301Quick links. The product string is. The following happens when a merchandising eVar’s Allocation (i. Thanks! TMthanks but this is not helpful. I need to capture the merchandising evar, - 190101Hi Harry, Thanks for your reply. Merchandising variables. Merchandising eVars let you assign the current value of an eVar to a product at the time a successful event takes place. Read real-world use cases of Experience Cloud products written by your peersThe issue is that either the proper eVar isn't being declared (and the entire "someName =item1" is being passed, or "someName" is the name of the eVar and was being used instead of the eVar id (i. You can set an eVar to a value or a data element. Hi , Good Morning Working as we expected. As a consequence, even if the report seems to answer the initial question, it answers a. My suggestion will be to use a merchandising eVar with the allocation as "most recent. - 574185Hi , Good Morning I followed the steps that you mentioned above, Configured eVar5 with Product syntax. 1 Answer. products. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. A competitive type who usually gives everything they have in order to win. . If you search for item A, go to product A page (price $50), add it to cart. It appears that only search terms which were followed / resulted in binding events are being recorded. I've also seen this in use on other retail sites. For 1 out of 3 tests a break down by exisiting evar didnt work. Then search for item B, go to product B page ($100). 1 Answer. I used extremely simple products notation: s. Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. on the other hand the evar keeps the - 272485Are you sure you are looking at the correct "App ID". Adobe has a reserved dimension with that exact name for Mobile App Version - 562034To capture this in SiteCatalyst, when the visitor clicks on the blue “Add to Cart” button for the Backup DVD product, in addition to the normal Cart Addition success event for the DVD Backup product, you can pass the product ID of the referring product to a Merchandising eVar. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. BR, VitaliFind the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. 2. I think you should be able to create classifications on this merchandising eVar to create a pricing tier classification ($600-$699, $700-$799, $800-$899, etc). For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. products: s. com Contact number : +44 7404 275742. 3. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are. (product syntax specifically since the eVar would then need to be passed inside the s. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. Events. products value is set in the call along with the binding event) I used eVar set to "somethingelse" for this testThis is why these are called “merchandising eVar’s” because they’re intended to be used for merchandising and therefore require a product to work. Admin. By reading this document, you should have a better understanding of how to return a merchandising eVar using product syntax and bind a value to a specific product with the conversion variable syntax. Lookup Value. Quick links. When you create classifications, they are basically "sub-values" of your original eVar (evar104). What are the key elements I should show case. This very detailed document explains the concepts behind merchandising eVars, which process and allocate data differently than standard eVars. products, then it's an eVar (more specifically, a Merchandising eVar, as mentioned). For this syntax, Binding Events are not applicable. I didn't enable Merchandising before. Recently, however, I had a client ask a similar. Add a subcategory by concatenating the category and page name. This help page describes how merchandising eVars work as a dimension. ) as a merchandising eVar attached to an event. . Example: s. Learn how to provide XDM fields and sample queries to access the merchandising variables in your Analytics datasets. Then you need to enable it. If you use “Product Syntax”, you should not see any instances for the eVar at all. They are all showing up as 0. Note: This is an old blog post from 2012. text: prop1 - prop75: Custom traffic variables 1-75. - 190101Oh. Determine a path by copying an eVar value to a prop. The eVar is conversion syntax merch, so I'm setting it on the page right before the product page together with a dummy s. it is a boon for a retail implementer where he has an option to track any activity on his. Read More. Meet our community of customer advocates. We have oth. product_name = ["gold necklace, 24k", "gold bracelet, 14k"]. Its primary purpose is to segment conversion success metrics in custom marketing reports. After the second save, it stays as. The post also showed how you could see this “money left on the table” by product and product category. See example below. . Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. ; The pagename column populates the Pages dimension. Hello, If I register an event event1=fizzbuzz on a click, and later on a different click,event1=buzzfizz will I get metrics for each value passed in the event? Is that how the text string option works? Thanks. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. However, unlike other values, the latter can contain multiple delimited values within each slot. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. basically, a prop is a variable set on a single hit and only valid for the single hit. evar82 is not the same as s. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. I'll take another example, in our company the products come in several quantities so we have Quantity as a merchandising evar. Study Adobe Analytics Flashcards flashcards. category;product identifier;quantity;price;merchandising events;merchandising eVars . Note: If Products Syntax is selected, the Merchandising Binding Event section is disabled and not selectable for edit. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. The documentation did not have information discussing &&&events in conjuction with incrementor events. products string (and s. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. Please find the reference image below:. In order to save eVars, I sometimes concatenate these two values with a separator and then use RegEx and the SAINT Classification RuleBuilder to. . Matches the string based on a regular expression. If you have not already done so, you should read the Analytics insights for web and mobile interactions documentation next. hi @vitalin58777 what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I - 272485and a prop or eVar (Hit expiry) for the "search form used" (I could also do this in the custom link, with a standard prefix to be able to pull out all searches easier) 2. customDimensions. . . . Documentation. Allocation: 'First'. Experience Cloud AdvocatesI'm not uploading merchandising evars. The syntax might look something like this:Hello - I am implementing a mobile app. Enable Marketing Channel report . products get to be so long (mostly because they want the page title included in he merchandising eVar). analytics. "eVar5")The eVar is set as the data element: But on Analytics, the App ID variable is "Unspecified": Any ideas? Thanks! Solved! Go to Solution. Is there an. The query below returns a merchandising eVar and event for the first product found in the productListItems array. In the case that a binding event has not been selected, how does the system behave? Thanks. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. Product Merchandising can be used. Harry, thank for your input. . Courses Tutorials Certification Events Instructor-led training View all learning options. "eVar5") is your eVar configure in the Admin area to be a Merchandising eVar. If you want to associate a product with metadata like a category, color, size, etc. Are you saying you were able to overwrite the merchandising evar - 190101I can classify the merchandising evar alone, but any future classification uploads will wipe the historical data away. Note: If Products Syntax is selected, the Merchandising Binding Event section is disabled and not selectable for edit. I've also seen this in use on other retail sites. . For this to work, you need to specify a Binding Event in the eVar configuration to associate the value of the Merchandising eVar with a Products Variable. s. Now since we have our reports in workspace built based on calculated metrics with segments, we want to create a segment that isolated revenue only for product type B. Hi k61152442 , By default (with ""Binding Events") when a merchandising evar is enabled, "All" Binding Events is selected even if the checkbox is not checked. Therefore, when orders and revenue are set on the order. Make sure when you configure the eVar within the Adobe Analytics interface, to enable it as a merchandising eVar, and set it as Product Syntax. The following are the most typical uses for Merchandising eVars that we observe among our. I thought all the metrics are mapped over props. These fields are included in the Adobe Analytics ExperienceEvent Template. The Merchandising Evar has a value; We've been instructed by Adobe to use an incrementing dummy product value (prodmerch#) in the product string, along with an event (event48 'Merchandising Instances), to capture instances against any Merchandising Evar. This help page describes how merchandising eVars work as a dimension. The data below, first dimension is link Name, then breakdown with prop, then eVar. eVar is being set on the pageLoad. When I hit 'SAVE', I notice that the values for Merchandising and Allocation have changed: Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . I am defining the metrics as Visits where var/prop exists. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and. Merchandising eVars In Adobe implementations, attaching an eVar value to the s. For merchandising evars to persist and bind to a subsequent success event, is it necessary to have the product variable at that subsequent - 411953. Learn. The AA Product String Extension takes care of all of the formatting. Experience Cloud Advocates. Not already a member? Join now to receive details of all out upcoming webinars. I have it set as 'First' allocation because of Adam's article, and how it enforces as a 'tiebreaker'. Once Merchandising has been enabled, we need to go to the Admin Console and select the Product Syntax option under the new Merchandising setting that will now be visible. In the above examples this would be: Value 1 = Module Name. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Copy an eVar into a prop to see paths. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" I was curious to find out if anyone has been encountering the same issue as I am when creating Merchandising eVars. The visitor finds a suitcase (£30) they like and adds it to their basket. Check the below document for - 415235You definitely want to use Merchandising eVars for the additional items you want to track. Then in your code, populate it within the s. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. just google for this evar type. -- seeing "unspecified" in report , even with metric as instances of eVar5. Hence the non-value for when customers navigate away from the internal campaign destination page by either browsing. View Contact Info for Free. You can select the events that act as binding events. Since your visitors may view multiple products, you will also want to make this a Merchandising eVar using Product Syntax. Merchandising Binding Event (eVar only) If Merchandising is set to Conversion Variable Syntax, the selected events bind the current eVar value with a product. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. So, kindly help me with the logic. eVar (Merchandising) Last update: 2023-09-21. As noted for custom events, multiple merchandising eVars may also be set here. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. without that, any information sent to price or quantity - 608679Oh, you will also probably need to make sure that the order id / transaction id is also properly set. Evars that are set in the product string must be configured as "merchandising" enabled with "product syntax" in the Adobe Analytics report suite settings. Go to the Rules tab, then click the desired rule (or create a rule). Customize what data is collected to get the most out of Analytics data. If more than one merchandising eVar is configured, a pipe (|) delimiter is used between them. Merchandising eVar are assign to a customer and to a specific product id of this. Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. These values even could come from searches for products, which were not later added to the basket. In this case, since we are setting the Pricing State eVar on the product page where we are already setting the Products variable, I would suggest using Product Syntax Merchandising. Example: s. Also, you MUST increment your event numerically each time within the event string as well, so your product string would look something like this: (, double-check my synta. Thanks!I think adobe should provide a launch sandbox to test all these. . 49;;eVar117=outOfStock"Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Email. Sign In. Use standard SQL to query data within the data lake in Experience Platform. Processing Order . Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . In this case, since we are setting the Pricing State eVar on the product page where we are already setting the Products variable, I would suggest using Product Syntax Merchandising. products = ";prd1;1;9. ; The post_evar1 carries. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. I have a question about merchandising evar. put("&&&products", - 608679Hi Apart from showing Orders and Revenue by Finding Method. The issue I'm encountering comes after I initially set up the eVar as Merchandising and assign it as using product syntax. I was wondering if anyone had any advice or examples on how to implement dynamic variables with the products variable and a merchandising eVar. ( I used workspace to show product, revenue, unit and eVar82 ) I have another question ab. eVar82. So, kindly help me with the logic. Please find the reference image below:. What things you suggest to insert in my dashboard. In adobe the following comes through Produ. Values passed into eVar variables follow the user for a predetermined period of time. If Allocation is set to Original Value, the first eVar product binding remains until the eVar expires. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. products, then it's an eVar (more specifically, a Merchandising eVar, as mentioned). You can select the events that act as binding events. . Hence, with the addition of one merchandising eVar, you can see click-through rates by placement, product & placement, placement & product, row, column and page. Configure eVar6 as a Conversion Variable Syntax Merchandising eVar in the Admin tools as shown: 2. More execution time. Data is flowing into prop but not evar. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. Set the merchandising eVar on the same call as Event 1, then doing a second call where Event 2 is called (but also passing s. Learn. Expiration: 'Purchase'. Last Update. As was mentioned above, you don't need to declare s. Yes, you can use merchandising eVar for this. It was more meant as: a Data Warehouse request can get you all the data you want related to the Merchandising eVar, including the date - 190101Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. Hi vitalin58577727 I try to answer your question in short, even if it's not possible to fully answer the question - there are too many special cases. Hi all, I have a merchandised eVar which captures a search term. First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). This scenario typically means that your page has no context of the merchandising channel or finding met. If a product name includes a comma, AppMeasurement parses it as the start of a new product. Go to the Rules tab, then click the desired rule (or create a rule). Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. products isn't available in processing rules). You'll note that I'm includi. This method uses a regular eVar but you configure it as a product syntax merchandising eVar (configuration done within the Adobe Analytics Admin interface). You can select the events that act as binding events. I'm not sure if i know how to implement your suggestion. . . evar82; I also declared eVar82, but I still can not get evar82. But the data is still missing, although the merchandising eVar is also configured and its data is fine. Experience LeagueSign In. 00;;eVar5=item1,;34566;1;15. Dear jaronb96343475, If you would have used 'Product Syntax' to set the Merchandising eVar, then you can breakdown the variable only with Product and Product Category, not with any other eVar. Events. It’s a quick way to enable a drill down to understand the % of products on our site which we consider to be “out of stock” and how this is affecting performance. They are all showing up as 0. events, as outlined here: Configure EventsOr if this is specifically related to your products, why not use a Merchandising eVar for each product and pass the corresponding value so that each product is explicitly joined to the correct value? s. (product syntax specifically since the eVar would then need to be passed inside the s. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. 99;;eVar117=inStock,;prd2;2;5. The Mer eVar is using the Product Syntax. For a better use case, I renamed this one to differentiate from the rest. category;product identifier;quantity;price;merchandising events;merchandising eVars . There is nothing wrong with setting a simple merchandising eVar when a user views the product page. . Those can actually be added right into the product notation. products string on a product level. I'm uploading date, transactionID, 1 new evar, 3 new events. eVar82. This is an option, but i'm still looking for - 190101Or if this is specifically related to your products, why not use a Merchandising eVar for each product and pass the corresponding value so that each product is explicitly joined to the correct value? s. You custom events (event1, event2, through to event100) are actually IDs 200-299 (again standard package) Premium package events (event101-1000) are actually IDs 20100-20998Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . The outlined approach will not work at this time through processing - 190101Update your implementation to set context data variable names and values. Learn. You suggested " Why not just use either a normal eVar on the Purchase event - 590108Hi, The text "When the binding event selected during configuration occurs, the persisted value of the eVar is associated with the product" from the help microsite article is accurate. If it would be normal evar than it would have a single value in a single server call and any event against it would not be getting deduplicated. Use a merchandising eVar (product syntax). g. If a product name includes a comma, AppMeasurement parses it as the start of a new product. events = "purchase,event80"; s. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Experience Cloud AdvocatesIn this case, you would have to track each line separately, also, if each line is "45" you would have had to track "45" - 608679Merchandising Binding Event (eVar only) If Merchandising is set to Conversion Variable Syntax, the selected events bind the current eVar value with a product. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. products=[Category1];[Product1];[Quantity];[Total Price];[Incrementor];[Merchandising], [Ca. hi vitalin58577727 in short: the value of the prop is only stored on the hit where you set the prop. Each key will be an ID instead of the full name to limit the char usage. I then use Classification rule builder using Regex to split each key/pair values into their own reports. but I haven't done a lot with specific event mapping. . If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding e. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. Adobe Analytics allows for only one Expiration setting at a time, per eVar. products. At the time of writing this blog, the world of humans is fighting hard against a virus aka Corona the bitch! We all are mostly.